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Apple MacBook Pro 16″ M1 Pro
KSh 2,499.00 – KSh 2,999.00Apple MacBook Pro 13” M2
KSh 1,299.00 – KSh 1,499.00ASUS TUF Gaming
KSh 1,640.00HP Victus 16-e0174nw
Original price was: KSh 1,020.00.KSh 918.00Current price is: KSh 918.00.Microsoft Surface Laptop Studio
KSh 1,800.00Apple iPad Mini 6 Wi-Fi
KSh 500.00Acer ProDesigner PE320QK
KSh 750.00AOC AGON AG493UCX
KSh 1,500.00AOC CU34G2X/BK
KSh 550.00AOC Q24P2Q
KSh 280.00Bizhub 227 DF-628 FS-533 PC-413 KH-102 Keyboard
- Speed A4/A3: 22/14 ppm in black & white
- Paper formats: A5-A3
- Cost-effective A3 black & white multifunctional printer
- State-of-the-art mobile print technology
- Perfect for a small office.
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.